Commitment to Decarbonization and Sustainable Development

Commitment to Decarbonization and Sustainable Development

The Belgrade Energy Forum 2024, held on May 13-14 at the Crowne Plaza Hotel in Belgrade, once again established itself as a pivotal event in the regional energy sector. Building on the success of the 2023 forum, which gathered over 500 participants from 30 countries, the 2024 edition brought together key stakeholders from the energy industry, including policymakers, energy company executives, leading investors, financial institutions, energy traders, consulting and legal firms, technology manufacturers, and innovative service providers.

Among the notable participants was Metalfer Group, a leading company in the metal industry, represented by its President, Branko Zečević. The forum featured a highly anticipated panel discussion titled “Decarbonization of Industry and Business as a Response to the Green Agenda and CO2 Taxation,” moderated by Ankica Barbulov, Director of Negawatt Solutions. 

Focus on Decarbonization and the Green Agenda

The panel discussion provided a platform for in-depth dialogue on the critical challenges and opportunities associated with decarbonizing industrial operations and business activities. Metalfer Group President – Mr. Branko Zečević’s participation underscored Metalfer Group’s commitment to sustainability and its proactive approach to aligning with the Green Agenda. Zečević emphasized the urgency of transitioning to low-carbon technologies and practices to meet the European Union’s ambitious climate targets. He highlighted Metalfer Group’s ongoing initiatives to reduce carbon emissions, including investing in energy-efficient production processes, adopting renewable energy sources, and enhancing waste management practices. By sharing these efforts, Zečević demonstrated how Metalfer Group is positioning itself at the forefront of the industrial sector’s decarbonization journey.

Strategic Insights on CO2 Taxation

The discussion also delved into the implications of CO2 taxation for industries. Zečević articulated the potential financial impacts of carbon taxes on businesses and stressed the importance of integrating these considerations into corporate strategy. He advocated for a collaborative approach between industry leaders and policymakers to develop frameworks that support sustainable economic growth while achieving environmental objectives.

One of the key points raised by Zečević was the impending implementation of the Carbon Border Adjustment Mechanism (C-BAM) in 2026. He emphasized that this regulation would require domestic policymakers to establish a legislative framework that protects the local market in a manner similar to how the EU plans to safeguard its own industries under the C-BAM regulation. Zečević urged for proactive measures to ensure that local businesses remain competitive and are not disadvantaged by the new regulatory landscape.

Collaborative Efforts for a Sustainable Future

Zečević’s contributions to the panel were well-received, sparking engaging discussions on the role of innovation and collaboration in driving the energy transition. He called for enhanced cooperation between industry players, government bodies, and research institutions to foster the development and deployment of cutting-edge technologies that can significantly lower carbon footprints.


Metalfer Group’s active participation in the Belgrade Energy Forum 2024, particularly in the critical panel on decarbonization, highlights its dedication to leading the charge towards a sustainable and low-carbon future. As the energy landscape continues to evolve, Metalfer Group remains committed to implementing robust environmental strategies that not only comply with regulatory requirements but also set new standards for corporate responsibility in the industrial sector.

The Belgrade Energy Forum 2024 proved to be an invaluable opportunity for Metalfer Group to showcase its sustainability initiatives, exchange ideas with industry peers, and reinforce its role as a key player in the regional energy transition. Through its participation, Metalfer Group continues to exemplify leadership in addressing the pressing environmental challenges of our time, demonstrating that sustainable development is integral to business success and long-term viability.

Metalfer Group’s Supervisory Board at the ESG Adria Summit in Porto Montenegro

Metalfer Group’s Supervisory Board at the ESG Adria Summit in Porto Montenegro

Members of the Supervisory Board of the Metalfer Group played a prominent role at the prestigious ESG Adria Summit, which took place from April 24 to 26, 2024, in Porto Montenegro. The summit convened leading business executives, high-level government representatives, international organizations, civil society advocates, and sustainability experts from the Adria region and beyond.

Organized by Sustineri Partners and Porto Montenegro, in collaboration with the Government of Montenegro and under the auspices of the President of Montenegro, Jakov Milatović, the summit focused on enhancing dialogue and practices in environmental, social, and governance (ESG) areas. This year, the summit expanded its reach, building on the success of the inaugural major regional event dedicated to sustainable development held in 2023. Over 500 participants, including more than 150 companies, government entities, and other organizations, deliberated on the implications of ESG standards for “The Business of the Future” in the Western Balkans.

The Metalfer Group’s Supervisory Board actively engaged in key discussions, panels, and workshops addressing practical regional challenges and opportunities for setting and achieving ESG goals in compliance with regulatory requirements. Their participation at the summit clearly demonstrates Metalfer Group’s commitment to sustainable business practices and a proactive approach in achieving higher standards in environmental protection, social responsibility, and corporate governance.

The summit, themed “Act Now for a Sustainable Tomorrow,” identified and discussed new solutions, initiatives, and investments that can accelerate the transition to a more sustainable future, affirming Metalfer Group’s leading role in promoting the ESG agenda in the Adria region and beyond. This represents another step forward in our mission to be pioneers in achieving sustainable and responsible business practices.

Metalfer Group’s Impactful Presence at Kopaonik Business Forum 2024.

Metalfer Group’s Impactful Presence at Kopaonik Business Forum 2024.

The prestigious Kopaonik Business Forum (KBF) once again served as a pivotal platform for insightful discussions on economic, geopolitical, and social dynamics, offering a comprehensive analysis of the contemporary global landscape. From March 3rd to 6th, Metalfer Group’s Supervisory Board actively participated in this esteemed event, contributing to and benefiting from the exchange of knowledge and ideas.

Day Zero of the forum, held on Sunday, March 3rd, commenced with an in-depth macroeconomic analysis of recent developments in Serbia and the broader Western Balkan region, providing a foundational understanding for the subsequent discussions. The presentation of the Company Reputation Index results and insights into the creative industry and Digital Serbia Initiative further enriched the discourse.

On Day One, March 4th, distinguished keynote speakers, including the Serbian Governor of the Central Bank and the Minister of Finance, provided valuable insights into major macroeconomic policy developments, setting the stage for discussions on EU enlargement, climate change, digital cooperation, and other pertinent topics. The day culminated with an address by Professor Jeffrey Sachs, underscoring the forum’s commitment to sustainability and global development.

Day Two, March 5th, delved deeper into critical issues such as energy transition, infrastructure development, and the digital transformation of finance, offering pragmatic solutions and fostering collaboration. Panels addressing human capital development, sustainable agriculture, and the role of sport in business provided diverse perspectives on enhancing societal well-being and economic resilience. The highlight of the day was a hard-talk interview with Mr. Miroslav Mišković, shedding light on private investment dynamics in Serbia.

On the final day, March 6th, the forum continued its robust agenda with discussions on gender equality, youth-friendly policies, and the battle for talent, emphasizing the importance of inclusive growth strategies. The engagement culminated in an interview with Prime Minister Ana Brnabić, offering insights into government priorities and strategies for navigating the complex global landscape.

Metalfer Group’s Supervisory Board utilized the platform of the Kopaonik Business Forum 2024 to engage in crucial meetings with prominent figures from the economic and political spheres of the Republic of Serbia. These sideline discussions provided an invaluable opportunity for the Supervisory Board to exchange insights, foster relationships, and explore potential collaborations. By actively participating in these meetings, Metalfer Group reaffirmed its commitment to fostering partnerships and contributing to the socioeconomic development of Serbia.

The 2024 Kopaonik Business Forum unfolded against the backdrop of a “poly crisis,” characterized by interconnected economic, geopolitical, and health challenges. This multifaceted crisis underscores the urgency of collaborative and innovative approaches to address the evolving global landscape. Metalfer Group’s participation in the Kopaonik Business Forum 2024 reflects its commitment to staying abreast of global trends, fostering dialogue, and contributing to sustainable development initiatives. As a responsible corporate citizen, Metalfer Group remains dedicated to leveraging its expertise and resources for the betterment of society and the advancement of economic prosperity.

“Metalfer’s Enchanting Night: Employees’ Children Illuminated by the Magic of the New Year’s Ball”

“Metalfer’s Enchanting Night: Employees’ Children Illuminated by the Magic of the New Year’s Ball”

In a fairy-tale evening on December 12th, Metalfer Group played host to enchantment at its New Year’s Ball. Santa Claus, with his gifts, ignited the hearts of the youngest attendees, while our little knights and princesses embarked on a magical journey into the realm of imagination. Under the colorful spotlights, the laughter of children echoed like a song, and their eyes sparkled with the magic of the gifts brought by Santa Claus.

Our little ones became the heroes in the heart of a fairy tale that brought the world of wonders to life. A specially woven theatrical performance guided them through the land of dreams, where happiness, courage, and friendship were the key motifs of every scene. Animators became virtuosos of magic, playing with smiles and creating unforgettable moments. At the end of the fairy tale, the children took home not only gifts but also hearts filled with magic and joy.

Metalfer Group continues its tradition of love and support, weaving connections that transcend the boundaries of the business world. Thanks to everyone who contributed to this magical moment. May the New Year bring happiness and joy to our little ones, and may love illuminate us all.

Review of the Media Tour

Review of the Media Tour

In its endeavour to forge a sustainable future, Metalfer proudly presents its innovative product – Metalfer® Green Steel.

The visit of media representatives to the company Metalfer Steel Mill in Sremska Mitrovica was an opportunity to present to the public a revolutionary product – Metalfer® Green Steel. This event symbolized the company’s transition into a new era of sustainability, as well as their commitment to raising environmental standards in Serbia.

In the last five years, Metalfer has invested over 28 million euros in projects supporting the Green Agenda, demonstrating that their investments are directed not only towards financial success but also towards the preservation of natural resources and the creation of a clean environment. Dr. Jelena Zakonović, the company’s director, emphasized that Metalfer’s pursuit of economic efficiency and ecological responsibility harmoniously merge.

Metalfer® Green Steel is a product that symbolizes the company’s vision and aspiration for sustainability. Through innovative practices such as using renewable energy sources, recycling waste, efficient resource use, reducing emissions of harmful gases, and many others, Metalfer has set new standards in metallurgy and proven itself as a company dedicated to economic efficiency and ecological responsibility.

“We have just presented to you a part of what makes our company special and why we proudly speak of Metalfer® Green Steel. However, I would like to conclude with something even more important. Our focus is not only on steel production or adopting new technologies. We are here to care for our people, our community, and the future. That is why we proudly highlight our slogan – ‘steel mind, caring heart’ – because every innovation, every investment, and every effort comes from a heart that cares about our planet,” emphasized Dr. Jelena Zakonović, director of Metalfer Steel Mill. In its endeavor to forge a sustainable future, Metalfer proudly presents its innovative product – Metalfer® Green Steel.